Basel Dalloul Studio Basel Dalloul Studio

Aliwan Cupping

Brand identity for a Qatari cupping-therapy brand.

Client
Aliwan Cupping, Qatar
Sector
Healthcare / wellness
Market
Qatar
Year
2024
Deliverables
Logo · identity system · collateral
Aliwan Cupping logo in Arabic, in red on white, beside the English logo in white on red

The challenge

The brand had to earn the trust of health-conscious clients and still feel modern and approachable, in Arabic and in English.

The idea

The logo is drawn from two things: the cupping vessel and the letter A. One shape carries the practice and the name.

Logo construction on a grid, with the cupping cup and the letter A it is drawn from
Logo construction

The system

Aliwan Cupping English logo in red and black on white
Primary logo
Aliwan Cupping Arabic logo in red and black, beside a photograph of a cupping cup in use
Arabic logo
English logo in white on tan, beside the Arabic logo in tan on white
Logo in tan
Colour palette: three reds and three tans with their hex values
Colour palette
Pattern built from the logo's cup shape, in light grey with one unit in red
Pattern
Three cupping cups in front of the tan pattern on a red background
Pattern in use
Business cards: a red patterned back and a white front with the logo and contact details
Business cards
White English logo over a photograph of cupping cups on a person's back
Logo on photography

What was delivered

  • Logo, in Arabic and English
  • Identity system
  • Collateral

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